Hot take: saving those old hype reel clips in a private folder beats relying on your memory of a trend

Jennifer Bailey · 2026-10-02T02:20:03.104861+00:00

I ran a small meme page that hit 40k followers back in 2022, and when the trend died I kept posting into the void for months. Turns out I had saved the original posts and timestamps in a Google Drive folder, so a researcher from NYU paid me $150 to walk her through how the joke spread week by week. My friend who ran a similar page just went off memory and had nothing to show, so he got nothing when a podcast came asking about the same era. Feels weird to say a dead meme page paid better after the hype than during it. If you ever ran a page or channel that popped off, did you keep any kind of log, or did you just let it vanish?

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Hot take: saving those old hype reel clips in a private folder beats relying on your memory of a trend | After the Hype - Vivisector