I finally asked my nephew why his 11 second videos get 400k views and mine get 12
He pulled up his analytics in the kitchen on Sunday and showed me that his comment section is what feeds the push, not the video itself. He replies to the first 20 comments within 10 minutes of posting and the app keeps showing it to more people because of that back and forth. Is replying early really the thing that flips it, or did he just get lucky with his first one?