A guy at a trade show booth in Chicago swore by cold calls, so I tried 500 of them
Met this sales rep at a B2B expo in Chicago last spring who ran a whole software company on cold calling alone. He grabbed my badge, looked at our site on his phone, and told me straight up that email outreach was for cowards. So I pulled a list of 500 logistics managers and spent three weeks dialing. Got 4 real conversations and one guy who yelled at me for calling during his lunch, while the same list converted 9 demos off a plain email. Still not sure if I quit too early or if he just had a magic phone voice, has anyone here gone all in on calls and actually made it work?