That old take about 'just list your product and the buyers come to you' took me 8 months to unlearn
A guy in a Facebook group posted last spring that paid ads are a scam and all you need is a good listing, and 40 people cheered him on. I ate it up and killed my $300 a month budget in April, then watched my shop sit at 12 views a day through July. The part nobody in that thread mentioned is that his 'proof' was one product that went viral on its own, which is like saying you don't need an umbrella because it stopped raining once. I turned the ads back on in August and had 60 orders by October, so the take cost me a whole summer. What's the worst advice you actually followed before you caught on?