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Coworker swore raising the price on his brake job ads doubled his calls, but the stat he pulled it from was 14 years old
He kept quoting this study from some 2011 marketing blog, and when I looked it up the sample was 9 shops in one city. Now I can't tell if he's a genius or just lucky, so who's right here? Do old marketing stats still count or is he just reading a dead blog?
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