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I bought a $200 apology video script from a service that claimed to be experts in crisis PR.
It was for a small YouTuber friend who got in trouble for an old tweet. The script they gave him was full of fake sounding lines like 'my journey of growth' and didn't even mention the specific thing he said. He used it anyway and people in the comments tore it apart for being generic. He lost more subscribers after posting it. Has anyone actually found a good resource for writing a real apology, or is it better to just write it yourself?
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anthony_wright6mo ago
Honestly, my buddy just sat down with his phone camera and said "Look, that old joke was stupid and hurtful. I'm sorry to anyone I upset. I don't believe that stuff." Took him two tries, he was sweating, but people SAW he meant it. Those polished scripts just sound like a robot.
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owens.blair6mo ago
Ugh, that's brutal. Here's a weird angle: maybe the problem is writing an "apology" at all. That word puts you in a box. What if your friend just made a normal video talking about the specific old tweet? He could say "I was wrong about X in 2018, here's what I actually think now" and explain his current view. The fake script services sell a performance. A real person just having a direct, awkward conversation is way more believable. The goal shouldn't be to perform regret, it should be to show you've actually changed your mind.
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barbarawebb6mo ago
Yeah, the "performance of regret" line really nails it. I heard a podcast once where someone said the best apologies just sound like a person talking, not a press release. Your friend should probably just scrap the script and say it plain.
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