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I finally saw a real apology change someone's career last month

I watched this local musician from Austin named Cole get canceled hard in 2019 for some old racist tweets. He put out this video apology that felt super scripted at first, like his label wrote it. But then he spent 2 years actually volunteering with a youth music program in East Austin, no cameras around. Now he's back on small stages and people are actually buying his merch again, which makes me wonder how long do we hold onto old mistakes if someone really changes?
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