The apology video playbook is why nobody actually stays gone, and it's driving me nuts
I keep seeing people talk about "canceled" folks quietly slipping back, but what they get wrong is the timing: it's almost always a notes app apology, then 6 months of silence, then a podcast interview where they cry about how hard it was for them. That last part is the tell, because people forgive the crying way faster than they forgive the actual thing that got them canceled. So here's my question for this community: when someone comes back with the crying podcast arc, do you count that as accountability or just really good PR?