Rant: I timed the pauses in that new apology video and it's all wrong

I got super into the whole 'apology science' thing and spent like 45 minutes yesterday using a stopwatch on that big influencer's 'I'm sorry' video from Tuesday. The thing is, every single pause was exactly 1.3 seconds long, which feels totally rehearsed and fake. Has anyone else noticed how the timing of silence can make an apology seem scripted?

3 comments

3 Comments

emmamason15d ago

Did you see that article about how political speechwriters plan pauses? They said a real emotional pause is never that perfect, it's either too short because you're upset or too long because you're searching for words. That 1.3 second clockwork silence is a dead giveaway. It's like they're following a manual instead of actually feeling bad. Makes the whole thing feel like a performance, not a person.

owens.blair15d agoMost Upvoted

That's why their apologies always sound like a hostage reading a script.

owens.jenny15d ago

Wait they actually timed it at 1.3 seconds? That's so creepy lol