Yeah but the way they put it out there can really change how it lands. Last time my favorite band dropped a single, they just slipped it into a playlist update with no warning. Felt kind of cheap, like they didn't think it was a big deal. When I actually care about something, a proper heads up makes me feel like they care too. It's less about being worked up and more about wanting that shared excitement.
Actually, how a band rolls out new music can really set the tone. In my experience, when there's a big build-up with teasers and a clear release date, it feels like an event. That shared excitement beth147 mentioned makes the drop way more fun. Slipping it in quietly might work for some, but for fans who are invested, the announcement style definitely adds to the experience.
That point about a proper heads up making fans feel cared for really hits home. It goes beyond just feeling important, it's about creating a story around the release. When artists build hype with weird hints or a countdown, it turns into this shared puzzle for the community to solve together. Without that effort, new stuff just blends into the background noise.