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Just read that the average digital art piece gets shared online 37 times
I found that stat in a report from a big art platform's yearly review. Makes you wonder how many eyes actually see our work, right? Has anyone else seen numbers that made them think about their art's reach?
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owens.jenny6mo ago
You're calling it an illusion of reach, but I gotta push back hard on that. Every single share is a chance for someone new to stop and look, even if they're just scrolling. That's 37 more chances than if it just sat there with zero shares. The numbers might not be perfect, but they prove people are passing your work along, and that's the whole point of putting it online.
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ryan_black6mo ago
That number is a bit misleading though, because a share doesn't equal a view. Most of those shares probably just scroll right past it in someone's feed without really looking. It's more about the illusion of reach than actual engagement.
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sammartinez5mo ago
Yeah the "illusion of reach" thing is real. I read this article about how social media counts are basically just vanity numbers now. It said a share is just a data point, not proof anyone cared. @owens.jenny is right that a share is a chance, but it's a tiny one. The real test is if people do something after seeing it, like showing up or buying something. Most of the time they just don't. Those big numbers make you feel seen but they don't actually mean you connected with anyone.
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rowan_bailey6mo ago
My buddy's band got shared a bunch by a local radio page. He said the post got seen by thousands but only about twenty people showed up to the actual gig. The shares looked good on paper but didn't mean much in the end.
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