The part about it coming "full circle" isn't quite right in my view. It's not that we're going back to the old way of doing things. It's more that we're mixing the old and new. We still have all the online noise, but now we're choosing to use local contacts on top of that, through our phones. It feels less like a circle and more like a new loop added to the old system. We're using new tools to reach old ways of connecting. So the noise is still there, we're just getting better at tuning it out sometimes.