Spent an afternoon on that same rabbit hole once, so at least we wasted our time together. Best I ever found was a Columbia study about shares vs clicks, which is a different thing and nowhere near 93. Pretty sure the number just got passed around because it makes people feel smart for reading one more line than everyone else.

Oh man, that's such a relatable thing. It's funny how sometimes the smallest tweak, like just slowing down, can totally flip the result. It's like that everywhere though, once you learn the "why" behind a habit, it's hard to unsee it.

Semicolons don't fix missing brackets, that's for sure.