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The 'day in the life' influencer format that quietly saved my side hustle
Back in March I started following these small creators who post their actual daily routine, not the glam version. At first I thought it was just another trend, but then I realized they were showing the boring parts too, like replying to comments and reposting old clips. I tried copying that for my own little Etsy shop where I make custom keychains, and my sales went up about 20% in two weeks. The trick was showing the packaging process and the mistakes, not just the finished product. It felt weird being that open at first, but people started messaging me asking about my supplies and workflow. Now I'm wondering if the 'raw and real' style is itself becoming a formula that will burn out, or if it has staying power. Anyone else seen a viral format that actually worked for them outside the big platforms?
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stella1217h ago
Noticed this same thing with local farmers markets a few years back. Vendors who posted the ugly stuff, like wilted greens and crop failures, actually built more trust than the ones with perfect stands. It works because people are tired of polished everything, from ads to Instagram feeds. But yes, it becomes a formula fast, and once everyone does the "messy" thing on purpose, it stops feeling real. The ones who last are the people who were already like that before it was a trend. So keep doing it if it matches who you actually are, not just because it bumped your sales.
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