Just realized AI writing tools can't replace a real editor

I was working on a blog post for a client last week and had to pick between running it through an AI writing assistant like Jasper or hiring a freelance editor on Upwork for $80. I went with the AI first and it saved me 2 hours but the output was so generic and wordy I had to rewrite half of it anyway. Then I tried the editor and she caught 12 issues with tone and flow that the AI missed completely. The whole thing cost me $80 and 3 extra days but the client actually complimented the voice for once. Has anyone else found a specific use case where AI writing tools actually beat a human editor?

3 comments

3 Comments

casey81815d ago

Nah, AI still can't catch the subtle stuff a real editor can.

kellygrant15d ago

Honestly, have you considered that your client just liked it because it had a human touch and not because the editing was actually better? Tbh, AI tools beat human editors every time when you need speed and volume for something like product descriptions or social captions where nobody cares about flow. Ngl, I've used Jasper to pump out 50 short ad copies in an hour and they tested better than anything a human editor could tweak because they hit all the SEO keywords and patterns the algorithm likes. The real issue is you're comparing a blog post that needs soul to a task that just needs words on a page, which is where AI actually wins.

josephbailey15d ago

Right @kellygrant, isn't that the truth? I've cranked out hundreds of product descriptions with Jasper and they consistently outperform the stuff we used to pay writers for.