Paid a lead gen shop in Denver $2,400 for a 3 month contract, got 41 leads and 38 were other salespeople
I keep seeing people say paid lead gen beats cold outreach, but after tracking every single one of those 41 leads over 3 months I found just 3 real buyers, so what are folks actually doing that works besides buying lists?
38 out of 41 were other salespeople? That is brutal. You basically paid $2,400 to get pitched at by strangers for 3 months. The 3 real buyers works out to $800 a lead, which is insane unless you're selling something with a huge ticket. I'd be blowing up that shop's phone demanding a refund, not asking the internet for advice.