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Celebrity chef's apology after 8 years of hiding a plagiarism issue feels hollow to me

I followed this food blogger for years until someone dug up old posts where they copied recipes word for word from a 1970s cookbook. They finally admitted it after getting caught by a fan who posted side by side screenshots. But it took them over EIGHT years to say sorry, and they only did it because their new cookbook deal was about to fall through. Their apology video felt like a business move more than actual regret. Does anyone else think the timeline of an apology matters more than the words they say? How long is too long before you just stop believing them?
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