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I trusted a TikTok stat that said 73% of people fail their New Year goals by February, then I read the actual study
Last month I got sucked into one of those viral goal charts claiming 73% of folks quit by February, so I put it in a work slide deck like an idiot. A coworker in Austin pulled up the real paper and it turns out that number came from a survey of like 800 people at one gym chain, not everybody on earth. The 73% was never about goals at all, it was about attendance drop off at that specific gym. So where do you all go to check if a stat is even measuring what the headline claims it is?
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dereks1112d ago
Been there. I once cited some stat about how 80% of New Year's resolutions die by week two in a team meeting, and a guy just quietly linked the source in the chat. It was a blog post quoting a blog post quoting a fitness app's marketing page. Nobody could find the original study because there wasn't one. Now I go straight to the actual paper and check who they studied, how many, and what they actually asked before I put anything in a slide.
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