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Saw a stat that said 73% of people trust online reviews as much as personal recs, then I checked the actual survey
I was scrolling through some news site last week and saw this big headline claiming 73% of people trust online reviews the same as a friend's word. Sounded way too high to me, so I dug up the actual survey from 2019 and read the fine print. Turns out that number came from a single question where people could pick multiple answers, and the sample was only about 1,200 people who were already signed up for a shopping rewards app. The real kicker is they never asked if people trust reviews more or less, just if they consider them at all. Has anyone else gone down a rabbit hole on a stat like this and found the survey behind it was way shakier than the headline made it sound?
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