That 90% customer satisfaction stat on the pizza box was total fiction

Picked up a frozen pizza from Safeway last week and the box claimed 90% of customers rated it excellent. I looked up the company's own website and they surveyed exactly 10 people. So 9 out of 10 thought it was great. That's a joke. Has anyone else noticed these tiny sample sizes on product packages?

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jason_stone592mo ago

Is it really that surprising though? Ten people is basically a rounding error when you're trying to say something meaningful about thousands of customers. They probably picked the smallest group they could find to make that stat work for them.

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emma962mo ago

Used to think sample size didn't matter that much but this totally changed my mind.

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wells.christopher2mo ago

My buddy Mark actually worked for a company that did those surveys, and he said they'd sometimes only call 8 people to get the number they wanted on the box. He quit after six months because he felt like a liar.

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