Got unstuck on a branding project after flipping through a vintage magazine...

The layout and colors from an old ad sparked a whole new direction. Now I'm checking out old stuff for more ideas...

3 comments

3 Comments

Seriously? You all are just looking at the colors and layout? What about the actual thinking behind the old ads? Like, are you just copying a cool retro look, or are you figuring out why that ad worked back then and how to make that idea work now? Isn't the point to find the stuff that isn't outdated, the basic human ideas that still connect? Otherwise you're just making something that looks old, not something that feels timeless.

stella1211d ago

I used to think old stuff was useless but now it's my best source, lol.

-1

felix9481d ago

Really? I get it for some things, but most old stuff I find is totally outdated. Like old guide books or tech manuals that are just wrong now. I still check new sources first.