V
19

Saw that influencer's apology video at a Wendy's drive-thru and it hit different

I was sitting in line at a Wendy's on Broadway in Nashville last week when that travel blogger's apology for faking her whole Peru trip came up on my phone. Something about watching it through a greasy windshield made me realize how staged these things are... the crying felt more rehearsed than my fast food order. Do these public figures ever think about how their apologies land with regular people who are just trying to get a Frosty?
3 comments

Log in to join the discussion

Log In
3 Comments
wilson.olivia
Read somewhere that these viral apologies are actually written by PR teams who study what works emotionally, so that crying is probably planned down to the second. Watching it at a drive-thru just strips away the filter, you see the cheap production for what it is. Does it matter what they actually did wrong or is it all just about the performance now?
5
grace_knight19
Oh come on, I gotta push back on this (respectfully, @wilson.olivia)! If you're sitting in a Wendy's parking lot watching a stranger cry about their lies, that's actually way more real than seeing it polished on a studio couch - the grease stains and bad lighting just remind you these are flawed humans making dumb choices, not some machine. And honestly, the performance is the point, because the only way we even know about their screw-up is through this big emotional show they have to put on, so of course they're gonna cry on cue.
4
lee689
lee68914h ago
It's probably a PR team but not a scientific study, just guessing what works.
3