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Just realized my 'vintage' Shein dress is a direct copy of a 2008 H&M piece I found in a thrift store.
It took me a solid 3 hours of reverse image searching to trace the knockoff chain back to the original, proving fast fashion is just cannibalizing its own past designs at an even faster rate now.
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rowanw116mo ago
Yeah that "cannibalizing its own past" line hits hard, it's honestly kind of depressing. I saw what @grant347 said about the snake eating its tail and it's exactly that, they're just digging through a smaller and smaller pile of old stuff. It makes the whole hunt for something "new" feel pretty pointless lol. Solidarity on spending hours deep in a search rabbit hole only to find out it's all just copies of copies.
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phoenix_martin406mo ago
My friend found the same dress she bought last year in a museum exhibit from the 90s.
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xena5825mo ago
Remember when we used to laugh at our parents for keeping clothes too long? Now my closet is basically a future museum archive, I just don't know it yet. I found a shirt from 2018 that's back in stores right now.
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grant3476mo ago
It's like a snake eating its own tail. They've run out of new ideas so they're just recycling old fast fashion now.
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