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I saw a client's face drop when I gave them a price for a simple website fix.

It was a $200 job in Denver last month, and their reaction made me understand I was charging for my time instead of the value of solving their problem, so how do you figure out what something is actually worth to a client?
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3 Comments
felixhenderson
My buddy had the same thing happen with a quick logo tweak. He started asking "what's it costing you not to have this fixed?" and his prices totally changed.
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kai_burns73
Ever notice how just changing the question can make clients see the real value? That shift from "what does it cost" to "what's it costing you" hits different. It frames your work as solving a real problem they're already paying for.
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smith.elliot
My friend did that too after reading @felixhenderson, and her next client paid triple.
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