I used to think you had to charge less than your competitors to get customers. Then I talked to a guy who runs a small roastshop in Portland and he said he actually raised his prices by 30% last year and his sales went up. He told me "people pay for consistency and story, not cheap beans." Has anyone else found that charging more actually brought in better clients?
Hey everyone, I'm spinning up a new venture in a pretty weird/specialized sector (don't want to dox myself, but think alternative materials/biotech). I'm trying to find a business lawyer who won't just give me generic boilerplate advice and actually gets how weird our regulatory landscape is. Anyone have recommendations for smaller firms that actually listen?