Hit 50 client referrals in one quarter and still don't buy the hype about referral programs

Everyone says referral programs are the best way to grow a B2B service business, but I hit 50 referrals last quarter just by being reliable and showing up on time. Most of those referrals came from one guy at a logistics firm in Phoenix who never even used the formal program. Has anyone else seen bigger returns from just doing good work than from setting up fancy incentives?

3 comments

3 Comments

jason_stone594d ago

That one guy at the logistics firm" is probably the best marketing you'll ever get, no question. But I think you're kinda mixing up "not needing a program" with "programs being useless." Your 50 referrals are proof you're doing something right, but a good referral program could have turned that one guy into a few more like him.

amyh124d ago

Nah, hard work beats fancy programs every time.

erickelly4d ago

Oh absolutely @amyh12, because nothing says "hard work" like manually chasing down every single referral instead of letting a system do it for you. Sounds like a real timesaver.