My sister sent me a video back in March where the guy spent the first 40 seconds talking about how hard the last year was for him, and the person he hurt never came up once. That was the moment I stopped caring about tears at all. Now I listen for whether they say the name of the person they hurt and whether they explain what they actually did, not just that they are sorry something happened. Timing matters too. If the apology drops the same week a brand pulls their deal, I already know what it is. The no eye contact thing gets me every time though, because looking down the whole video usually means they are reading something a publicist wrote. What is your cutoff for how long after the fact an apology still counts as real?

Does the water temp matter more than people admit? Most shops keep their drip pots on those burners for hours, so the coffee keeps cooking and gets that burnt, flat taste no matter what beans they use. Fresh grounds in a cheap pot at home win because you drink it right away instead of letting it sit there getting worse.