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8d ago
inThe $180 boosted post that got 11 likes and zero sales
The issue might not be Instagram itself but how the targeting was set up. Following tabletop accounts sounds smart, but that interest group is broad and cheap to fake, which is why you got bot traffic. Try retargeting people who already visited your shop or engaged with your page first, that crowd converts way better.
9d ago
inThe small print on that wildfire map caught me off guard
Saw a similar thing on a PBS piece about Paradise a while back, they said something like a third of the homes that burned there were underinsured or had nothing at all. That stat has stuck with me for years because it means the fire is only chapter one and the insurance mess is chapter two that nobody films. I mean, people picture rebuilding as this clean process but if your policy got dropped you are basically starting from zero with no safety net. Idk, maybe it's just me but the coverage gap feels like the part that actually decides who gets to stay in a town and who gets priced out for good.
10d ago
inJust realized my torque wrench was lying to me for a year
Wait, you dropped it off a trailer and just kept using it on head bolts? That part got me. A torque wrench is basically a spring, so one good whack can throw the calibration way off and you would never feel it in your hand. 25 lbs low on head bolts is no joke either, that is how you get a blown gasket on the highway. I check mine with a beam style bar and a socket stacked on a vise every few months, mostly because I am cheap and paranoid.