Switched up my whole proposal process after one client call

I used to send out these long 10 page proposals for every potential B2B client. Last month a prospect in Denver told me straight up they stopped reading after page 2 because it felt like I was hiding something. That hit different you know? So I changed to a one page summary with just the problem, approach, and price. Then I attach the details as optional reading. My close rate went from like 30 percent to 55 percent in just two months. I still can't believe I was making it so hard for people to say yes. Has anyone else had a client feedback moment that totally flipped your process around?

3 comments

3 Comments

phoenix_martin401d ago

Yeah I had something similar happen but backwards. I used to keep my quotes super short for flooring jobs just a total and maybe a line about materials. Then this one lady called me back and said she had three quotes on her kitchen table and mine looked like I scribbled it on a napkin so she assumed I was a fly by night guy. I started adding a paragraph about what the job actually entails and what theyre paying for and its helped a ton. Funny how one person's feedback can just make you see your whole system different.

dylan4631d ago

and honestly that's the realest feedback you can get, cuts through all the noise fr

wren2301d ago

funny you mention that i just read this article somewhere about how people actually process information way better when its ugly and straightforward. like the rough draft version of a thought is easier to trust than a polished statement because it feels less rehearsed. there was this study about how people rated feedback as more genuine when it had typos or was written in plain fragments instead of perfect paragraphs. makes you wonder how much we overthink presentation when the messy version hits harder.