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Unpopular opinion: I thought cold emailing was a total waste of time

I mean, I was super skeptical for years, but after sending 50 targeted emails to architects in Phoenix last month, I actually got 3 replies and one project. What's a method you guys thought was bogus that actually worked?
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jake747
jake74717d ago
Yeah, the "only 50 emails" thing @laura667 mentioned is key. People blast out thousands and wonder why it fails. I used to ignore follow-ups, thought they were needy. But sending a short, useful link related to their work a week later? That's what got my first real client. It's not the first email, it's the second one that shows you were actually paying attention. What's something simple that changed your results?
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laura667
laura66717d ago
Wait, you only sent 50 emails? That's it?
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felixm29
felixm2917d ago
Depends what you're selling. Fifty targeted emails to people who actually need your thing beats a thousand spam shots any day.
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