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Choosing a color scheme for a brewery logo had me stuck for days
I was designing a logo for a new craft brewery in Asheville and got stuck between a classic black and gold look or a bright, modern teal and orange combo. The owner said 'make it feel like a place you'd want to spend an afternoon,' so I went with the teal and orange to feel more inviting and fun. It turned out great on their cans and the taproom sign. Has anyone else had to pick between a safe, classic palette and a bolder one for a client?
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wren_mitchell6mo ago
Actually used to always push for the classic dark brewery colors myself. Thought they looked more serious about the beer. Then I saw a local spot open with a bright, almost neon, yellow and blue theme. The place is always packed. It just feels more like a hangout. @corah75 is right about stuffy, that example totally changed my view on what works for that kind of space.
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fiona_garcia6mo ago
Wait NEON yellow and blue? That sounds WILD but I guess it works! Totally not what you picture for a brewery.
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corah756mo ago
You made the right call going with the inviting colors! Classic palettes can look a bit stuffy for a brewery's vibe. That teal and orange combo sounds perfect for a fun taproom.
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fionafoster5mo ago
Honestly, @fiona_garcia is onto something with the wild colors. That shock factor gets people in the door. Tbh a lot of those dark, classic spots just feel like a cave to me now. You want a place that feels alive, not like a library for beer. The whole point is to have fun and hang out. Bright colors just put people in a better mood to stay for another round.
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