I paid $75 for a 'sincere apology' video script from a PR firm
A local musician I liked got caught saying some really gross stuff in old tweets, and his team put out this three minute apology video that felt super genuine (I actually teared up). I found out later he hired a firm that sells pre written apology templates, and the specific 'heartfelt artist redemption' package costs exactly $75. Does a price tag on regret make the whole thing fake, or does wanting to say the right thing still count for something?